Hogar Haceb is the brand's platform where the brand launches loyalty campaigns for new and recurrent users.
As a team, we had two types of activities: identifying cases for continuous improvement and receiving new business requests; in both cases, we found the best impact on business metrics and goals.
01 - Background
Lead level
User experience strategy, solution design, analysis, and growth evolution.
Challenge identified
The business has an alliance set, but this codes are show, and all users (registered and unregistered) can see and use the discount codes. This fact creates a low sensation of value since the codes don't become exclusive, and the business can’t identify what users have redeemed, and in the end, the business can't approach many new lead opportunities.
KPIs
Interaction growth in the alliances home section.
Login growth (sign-in and registers).
Limitations
The goal is to get users to log in to get the discount code with the allies of the brand; once they log in, take them to the page and section where you can see some cards with the discount codes, one per ally. The barrier is that, naturally, users when logging in are returned to the home of Hogar Haceb, so the development has had to make an adjustment in their code so that, when users log in, can go directly to the codes as is driven with the CTA in the home.
Key role
UX Strategy definition, backlog prioritization, stakeholder alignment and hypothesis validation.
